Transforming the customer experience through global data insights
A new and innovative digital monitoring system is bringing MoneyGram
(NASDAQ: MGI), a leading global money transfer and payment services
company, closer to its customers.
(left to right) Christina Martin, VP Digital Marketing; Alex Holmes, Chief Operating Officer & Chief Financial Officer; Juan Agualimpia, Chief Marketing Officer; and Pete Ohser, EVP, U.S. & Canada join the MoneyGram Digital Team for the grand opening of the MoneyGram Digital Command Center. (Photo: Business Wire)
The MoneyGram Command Center is the first of its kind in the industry.
Stationed at the company's Dallas headquarters, it offers insight into
customer needs and market dynamics by monitoring and analyzing online
comments in real time. The command center is another example of
MoneyGram's commitment to investing in technology that enhances customer
"MoneyGram's new command center gives us a more accurate view of what
our customers are saying, enabling us to make more informed and
proactive business decisions," said Juan Agualimpia, chief marketing
officer at MoneyGram. "We can monitor social channels, identify trends,
collect data, and, most importantly, we will learn more about our
customers and how we can best serve their needs."
The command center is an important step toward achieving MoneyGram's
vision of providing consumers with innovative options for moving money.
Earlier this year, MoneyGram announced its goal to generate 15% to 20%
of money transfer revenue from self-service channels in 2017. To reach
this objective, the company will expand self-service to more markets,
implement user enhancements, improve back-end processes and market more
aggressively in self-service channels. The new command center will
support these initiatives as more consumers turn to online, kiosk, and
other self-service options.
"The double-digit revenue and transaction growth in our self-service
products clearly demonstrates that consumers are using new channels to
send and receive money," said Alex Hoffmann, executive vice president of
Global Product Management and Emerging Channels. "They use the same
channels to share their MoneyGram experience. The command center
provides consumer data that will help us improve that experience across
all of our channels."
The center was designed, configured and built by Ideacage. Information
and visuals are powered by Brandwatch Vizia's analytics platform which
allows MoneyGram's team of data analysts to view and analyze the data,
benefiting customers worldwide.
About MoneyGram International, Inc.
MoneyGram, a leading money transfer company, enables consumers who are
not fully served by traditional financial institutions to meet their
financial needs. MoneyGram offers money transfer services worldwide
through a global network of 339,000 agent locations - including
retailers, international post offices and financial institutions - in
more than 200 countries and territories. MoneyGram also offers bill
payment services in the U.S. and Canada.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140630005868/en/
MoneyGram International, Inc.
Michelle Buckalew, 469-834-9631
Source: MoneyGram International, Inc.
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